While 90% of BOCA’s business is PR – we actually do a lot more than PR – specifically for our client Devicescape.
I just got off a call with eg3.com – a very relevant online entity within the engineering world. Devicescape will be working with eg3 to sponsor, host and participate in a Webinar. The Webinar will be great and the content will be very thought provoking.
BOCA worked side-by-side Devicescape to develop thoughtful questions about the hotspt/wi-Fi market. We will delve into Deviescape’s member and customer base to uncover all sorts of interesting nuggets of information and we will then unveil the data vis a vis a Webinar. This is much more than PR. We are talking about the following:
– Developing thoughtful questions
– Tapping into survey company to uncover relevant data
– compiling data into a formal report (think Yankee Group or In-Stat); literally this is a formal report of third party data relevant to Devicescape’s customers/industry.
– Develop member communications
– Develop customer communications
– Create landing pages
– Deliver a Webinar
Hence – much more than PR and a lot of work. But, at the end of it all – it is so wonderful to see a program like this executed. Especially – when it really does help sales. Marketing is not just to market – marketing (and PR) is to assist with brand credibility, lead generation and general company awareness.
Off to work on this project…
Kathleen