Do you represent Google, Apple, Amazon, Facebook, or Netflix? If not, then your job as a tech public relations professional is infinitely more difficult. There are two reasons for this.
- One, the biggest names in tech are not simply headlining technology stories; they’re inducing politics stories, ethics stories, stories about equality and discrimination, and they are the eye of a more general news storm.
- Second, our reality is one in which media outlets employ fewer and fewer reporters seemingly by the day. There are fewer people to cover all the technology news that breaks, and those major companies drive eyeballs to publications’ websites. The result is that many reporters are hyperfocused on capturing the trials and tribulations of the behemoths, and less so of the startup most PR professionals are pitching.
But, but! We know, and the companies we represent know, that the Googles and Amazons of the world don’t float idly into their fame and fortune without investments in the tools and processes that make them tick. And you know who builds those tools? That’s right, big data companies, devops organizations, storage startups, you name it. The problem is, it’s still difficult to get their names in front of the reporters whose stories influence purchase decisions and website traffic.
That’s why we’re inviting you to a Public Relations Society of America (PRSA) event at our new digs above Union Square. The event, “Inside the Newsroom: What’s Driving the Data Center? New Trends in Enterprise Tech” is your chance as a PR pro to rub elbows with enterprise tech journalist, understand how they cover the industry, and uncover helpful advice for getting your clients the attention they deserve. (All ticket proceeds to go PRSA.)
What: The San Francisco and Silicon Valley Chapters of the PRSA, along with BOCA Communications, host next Inside the Newsroom panel, “What’s Driving the Data Center? New Trends in Enterprise Tech.”
- Nellie Bowles, technology and culture reporter at The New York Times
When: Thurs., Sept. 20, 2018 from 6:00 p.m. to 8:30 p.m. PDT
Where: 240 Stockton Street, 5th floor. San Francisco, CA 94108
Tickets are available here.