BOCAteer Spotlight: Lori Bertelli

By June 1, 2023 No Comments

My name is Lori and my friends call me Lori

What do you do at BOCA?: Client service – working with the team daily to get the best results for our clients. We are storytellers and flex that muscle daily and often.

What is life all about for you?: Being happy, healthy, and cherishing those around me (anyone I come into contact with – family, friends, work friends, etc.). There’s always something to learn. Stay curious, friends.

What drew you to PR?: I was in New York City, finished two years of law school and decided I didn’t want to pursue law. I spent a month sorting out how I could stay in New York. The plan included contacting the PR agency that worked with the music production company I previously worked for in Salt Lake City. They gave me a chance and I worked hard to learn everything I could about the industry. I was fortunate to work with some very smart people with unique backgrounds (a former CBS guy, journalists, and tech executives). We had the coolest clients too: Bain & Company, the Salt Lake Olympic Organizing Committee, and Burger King, to name a few). It was a great experience and I stayed in New York until 9/11/01 then felt, like many, I needed to get out of the city. I continued to work with this agency remotely from D.C. 

What do you do for fun when you’re not killing it at BOCA?: I have a daughter who is headed to college. We hike and spend time researching music. She plays guitar and is working with a few different bands locally. When I’m not working, I’m living vicariously through her. 🙂 

If you could travel anywhere in the world, where would you go?: Iceland (but the destination changes often for me. I have many places to see).

What are you binge-watching right now?: “Succession” and the Bravo shows. I’m definitely a Bravo junky.  

What is your number one motivator? Staying curious and learning new things, and working every day to model a healthy ‘way of being’ for my daughter. There are many outside forces that are taking a toll on everyone, but specifically our youth – it’s my goal each day to show her the beauty in a world that can seem very bleak and lay out how to find happiness and positivity each day, in work, human relations, and just everyday living. It takes work.