PR World Awards announced this week that BOCA’s client SpiderOak won the “Best Technology Campaign of the Year” award for the “Zero Knowledge Privacy Standard” campaign that we developed with SpiderOak to help the company rise above the crowded and competitive cloud storage market. Named the “Gold Winner” of the global award for PR excellence by the SV US Awards judging panel, the SpiderOak campaign won out against stiff competition, including the two high-profile “Silver Winners,” the publicly traded computer processor manufacturer AMD, and the Israeli PR firm Blonde 2.0, which launched the highly successful Viber Desktop application.
We are extremely proud of our work with SpiderOak, and equally as pleased with SpiderOak’s success in advancing its brand and message, and ultimately, its bottom line. Facing deeply entrenched competition from established cloud storage brands such as Box and DropBox, SpiderOak and BOCA crafted an original approach to successfully enter the conversation around cloud storage providers.
BOCA first began working with SpiderOak in 2010 and developed the idea of a “Zero Knowledge Privacy Standard” in 2011, leveraging the company’s unique approach to protecting customer data to make its offering stand out from the rest of the crowd. Shortly afterwards, SpiderOak solidified its position as the secure rival to Dropbox after a major security breach in the same year.
After unveiling its first enterprise-class secure and private cloud in 2012, SpiderOak needed to make a bold move. BOCA worked with SpiderOak on a declaration that 2013 would be ‘The Year of Privacy,’ and built on the Zero-Knowledge Privacy Standard foundation to boost SpiderOak’s role not only as a secure cloud services provider but also as a thought leader on Internet privacy issues. When the Edward Snowden leaks about the NSA’s activities led to a spike in the privacy conversation in June 2013, SpiderOak became the go-to resource for reporters covering privacy and security issues. The campaign effectively positioned SpiderOak as an industry leader and boosted its bottom line with significant lead generation.
SpiderOak’s media exposure in 2013 was unparalleled, with stories about its Zero-Knowledge Privacy services running in publications ranging from daily newspapers to tech-focused blogs. Some of the highlights included a feature in the New York Times, a profile in TechCrunch, and coverage from a wide variety of tier one outlets, including the AP, the New Yorker, InformationWeek, the US News & World Report, and a cover-page story in the San Francisco Chronicle.
SpiderOak and BOCA, which continue to work together to spread the word about the importance and feasibility of a private Internet, will be honored at the PR World Awards banquet on Monday, June 23, in San Francisco. We are delighted to share this achievement, and look forward to many more successful campaigns in the future. To learn more about the PR World Awards, visit www.prworldawards.com.
SpiderOak and BOCA, which continue to work together to spread the word about the importance and feasibility of a private Internet, will be honored at the PR World Awards banquet on Monday, June 23, in San Francisco. We are delighted to share this achievement, and look forward to many more successful campaigns in the future. To learn more about the PR World Awards, visit www.prworldawards.com.