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BOCA’s B2B Tech and Health Tech News Roundup, Week of 4/6

By April 6, 2018 No Comments

The theme of this blog series is: Celebrate our awesome clients! Our goal with this series is to showcase what our B2B Tech PR and Health Tech clients have been up to each week.  

NovuHealth, Consumer Engagement Platform Helping the Healthcare Industry:

Novu Health helps improve patient outcomes

Tom Wicka, CEO and co-founder of NovuHealth shares the experiences and lessons in leadership that he learned from Denis McDonough, former White House chief of staff, via Entrepreneur.

“In hearing McDonough speak about his work, it struck me how many lessons could be applied to companies — mine and others. Sometimes it’s hard to be candid, forthright and frank. Learning when and how to be honest while also being kind is the art of the job and truly the hardest part of building and being a part of a talented team. At the end of the day, you spend more time with your coworkers than your family, so it’s worth that extra consideration and tough love to learn to speak openly and constructively to each other.” – Tom Wicka, CEO and co-founder of NovuHealth

Additionally, NovuHealth and their customer Community Health Choice worked together to bring a retail-style approach to Community Health Choice’s diabetic population to promote wellness and self-care. Learn more via PatientEngagementHIT.

FreshBooks, Accounting Software Solution in the Cloud for Self-Employed Professionals and Their Teams:

FreshBooks cloud accounting software makes life easier for self-employed individuals

One of the biggest reasons new employees quit within their first year is misalignment in expectations. Life in the company is too different from what they had expected. Learn how FreshBooks implements an employee onboarding program that helps new employees feel connected to the company and gets them focused on the most important things, via Inc.


Maana, Pioneer in Digital Knowledge Technology Enabling Industrial Companies to Accelerate Digital Transformation:

Maana knowledge technology accelerates digital transformation

Babur Ozden, CEO and co-founder of Maana, sits down with Femke Perlot Hoogeveen during CERAWeek to discuss what the oil and gas industry should watch from digitalization via Offshore Energy Today.

“Digital is like a lifestyle, like a preference to eat healthy, exercise, or spend more time with family. Digital is a way to work, and the way to do your job, the way to [achieve a] company’s pursuits. It’s not like a one-time ‘use technology here to improve something.’ It is a fundamental way of working change.” – Babur Ozden, CEO and founder of Maana


Jitterbit, API Transformation Platform

Jitterbit is a leading API integration engine

Jitterbit’s 2018 State of API Integration Report reveals that many API adopters continue to search for better ways to create, implement and manage them. Learn more about the report via Integration Developer News.

“Most developers think they have to create and manage APIs all themselves, and even do it by hand. But today, graphical implementations and automation can remove the need. . . for hand-coding.” – Simon Peel, SVP of Products at Jitterbit

Interested in learning more about BOCA and how we help clients secure coverage that helps them shine and matters to their business? Drop us a line.

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