BOCA Communications CEO Kathleen Shanahan and SpiderOak CEO Ethan Oberman will share the stage this Thursday to talk about how innovative PR campaigns are changing the way that companies interact and engage with customers. As part of The Holmes’ Report’s first In2 Summit in San Francisco, Shanahan and Oberman will sit down to discuss SpiderOak’s groundbreaking campaign built on the concept of “Zero Knowledge Privacy.”
Facing deeply entrenched competition from established cloud storage brands such as Box and DropBox, SpiderOak needed an original approach to successfully enter the conversation around cloud storage providers. BOCA worked with SpiderOak to develop the idea of a “Zero Knowledge Privacy Standard,” which leveraged the company’s unique approach to protecting customer data to make its offering stand out from the rest of the crowd. As a result, SpiderOak became the “go-to” resource for reporters covering the privacy and security issues as Snowden and the NSA led to a spike in conversation during 2013.
Shanahan and Oberman will lay out how the term “Zero Knowledge Privacy” was developed, and how BOCA hammered the campaign home through media outreach, contributed content, press releases, and speaking opportunities. They will also share how the campaign effectively positioned SpiderOak as an industry leader and boosted its bottom line with significant lead generation.
The event will take place at 4:40 p.m. on Thursday, January 23, at the Four Seasons in San Francisco. We look forward to seeing you there!
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