Today we have a guest blog post from Jennifer Kammeyer, a member of the BOCA family who counsels our clients on media training. —– Excellent leaders are fantastic spokespeople. We…
Why did you choose PR as a career? The industry is always changing! Each client brings something new, fun and interesting to the table, enabling me to never stop learning….
Why did you choose PR as a career? After graduating from Emerson College in Boston, MA in 2002, I got hired in Palm Springs, CA to be a TV news…
The end of 2017 marks the close of another exciting and productive year for BOCA Communications. We are so proud of the work we have accomplished with all of our…
Hello, my name is Diego Vasquez, one of the newest BOCAteers on the team. I have a master’s degree in journalism from Syracuse University in New York, and have spent…
An endorsement from industry analysts is a helpful tool for tech companies. Journalists and PR firms cite analyst research in their articles and contributed pieces. Analysts are especially important partners…
At BOCA, one of the things we pride ourselves on is our incredible content bureau. Kathleen Shanahan started the agency in 2007 with a vision for a specialist model where…
How do you get everyday product news in tier-one Silicon Valley media, specifically TechCrunch? At the time, BOCA’s client Druva was looking for funding, which they announced in August, totaling…
Birst, which was recently acquired by Infor, is one of many players in the saturated Business Intelligence (BI) and Data Analysis market. As their PR agency of record prior to…
Ellen Pao’s gender-discrimination lawsuit against her employer Kleiner Perkins rocked the bro-cultural foundations of Silicon Valley in 2015. For Pao, the verdict was never about the money; it was about exposing…
Some folks may have been daydreaming about beach getaways ahead of the Independence Day holiday, but BOCA was fully engaged in launch mode, with exciting projects to propel two companies and…
A recent profile of one of our clients, Jason Rose, the SVP of Marketing at Gigya, tells of Rose’s journey from “accountant to data-driven marketer” — a unique and inspiring…