Reporters Reveal: Three Tips for Making Your Clients’ Stories Stick In April, we held our annual BOCA State of the Union company offsite. We spent an entire day together —…
We’re very excited to announce that our client Cohesity recently raised $90 million in a highly oversubscribed Series C funding round. It was good to see this important news picked…
What Does a Public Relations Rebrand and Company Launch Campaign Look Like? At BOCA, we believe in the power of storytelling. We work with every client to build a point…
SXSW is here! This year’s SXSW speaking lineup is already set, but it’s never too late to start planning for 2018. SXSW is one of the most difficult events to…
Part 1: Preparing for the IPO So, your client wants to file for an IPO, and they’re relying on you to help guide them throughout the process. First of all,…
When I was 18, I was a consummate knife saleswoman. I was so good at convincing people their cutlery wasn’t up to snuff that I was able to buy myself…
The media landscape is changing. The number of journalists is steadily shrinking and publications are relying more frequently on freelance reporters and vendor-contributed content. In this climate, getting your client’s…
“Data-driven” is everyone’s favorite adjective these days. Mapping actions against data helps companies affix a tangible value to their decisions. In the world of tech PR, the process of showing…
Each Mother’s Day I try to find a card that isn’t too sappy, and instead captures what a spitfire my mom is. Most cards go on about how gentle, kind…