BOCA’s B2B Tech and Health Tech News Roundup, Week of 2/5

The theme of this blog series is: Celebrate our awesome clients! Our goal with this series is to showcase what our B2B Tech PR and Health Tech clients have been up to each week.  

 

NinthDecimal, Marketing Platform Powered by Location Data:

Ninth Decimal location-powered marketing

Did you ever wonder what McDonald’s, Subway, Wendy’s, Burger King, and Taco Bell customers are watching on TV? NinthDecimal used its analytics technology to combine location intelligence with TV ratings. Their analytics yielded the following results:

 

  • ABC has the most-watched shows among customers from these top 5 quick service restaurants (QSRs).
  • On average, diners at the top 5 QSRs watch 12 percent more TV than the general population.
  • “Designated Survivor” is the No. 1 show watched among customers from Subway, Wendy’s, Burger King and Taco Bell, while McDonald’s customers preferred “Grey’s Anatomy.”
  • These QSR customers are more likely to catch up on news through cable networks rather than public broadcast networks— MSNBC was the most popular choice.
  • Outside of news networks, HGTV is the most-watched cable network, especially on weekends.

 

“Determining where dollars are being spent — and how effective they are to determine where they should go — is something that brands are constantly refining.” – David Kaplan of GeoMarketing

 

“Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers with media buying and planning.” – Greg Sterling of MarTech Today

 

“The consumer insights from our research is meant to reveal how QSR brands can leverage data from location-based intelligence to create a more informed view of their customers and to increase effectiveness of their TV planning and marketing, which does not necessarily have to include geo-targeted ads. In fact, findings from our research demonstrate how location data can help marketers move beyond a single moment in time by focusing on understanding who their customers are.” – Sable Mi, VP, Head of Research & Insights for NinthDecimal

 

Nexmo, Business Cloud Communication Platform:

Nexmo, the Vonage API Platform

To learn more about chatbot implementation, and the industries most likely to embrace the AI revolution, Rob Scott of UC Today spoke to Tony Jamous, president at Nexmo, about their channel-specific APIs, designed to help companies retain happier customers. Learn more via UC Today.

 

Berkeley Lights, Digital Cell Biology:

Berkeley Lights Engineering brought to life

Berkeley Lights announced that Shire has purchased the Beacon platform to accelerate their cell line development process. This news was covered by Mike Woods of PharmiWeb.

 

“We are very excited to support Shire by helping them increase the scale and precision of their cell line development process to innovate faster. At Berkeley Lights, our mission is to deliver versatile platforms that combine biology, technology and information, enabling our customers to automate manual lab workflows and focus on the hard science.” – Eric Hobbs, PhD, CEO at Berkeley Lights

 

Swrve, Mobile Marketing and Consumer Engagement Platform:

Swrve, mobile marketing and consumer engagement platform

Tom Farrell, VP of Marketing at Swrve discusses how to interact with consumers without writing a word via MarTechSeries.

 

“Humans now only concentrate for around eight seconds. For anyone who works in mobile marketing, this probably won’t come as a surprise: keeping users engaged and making sure your messages aren’t simply swiped away is a full-time job. Studies have shown that our brains process images thousands of times faster than words, which in those key eight seconds of concentration can make the difference between users dismissing a message and clicking through with intent to act. By optimizing the non-verbal aspects of your interactions, engagement and retention can be significantly increased, making a clear difference to your ROI.”

 

Flexera, Software Company Focused on Fixing the Broken Software Supply Chain:

Flexera, IT asset management and software monetization

Eric Free, SVP of Strategic Growth at Flexera shares his insight on subscription and pay-per-use IoT revenue models via IoT Agenda.

 

“A recent IDC survey (registration required) reported that 38% of IoT producers currently derive half or more of their revenue from hardware, but that proportion will decrease to 33% within the next two years. In contrast, 32% of respondents derive half or more of their revenue from services, and that figure will increase to 38% within the next two years. Interestingly, 32% of respondents currently use software to electronically turn features on and off based on one-time purchases or subscriptions. Among those not yet using software to activate features, 19% plan to do so within two years.”

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