Introducing the new faces of BOCA: Kelly Petersen

By March 16, 2020#BOCALife

Why did you choose PR as a career?
I’ve always been a writer, a storyteller, and insatiably curious – so PR is a very natural fit.

What drew you to BOCA?
I’ve worked at PR agencies in Costa Rica and Minneapolis and realized the importance of cultural fit when looking for a new opportunity. I liked that BOCA fully embraces remote work and finding a balance between career and real life that works for you.

What is your favorite part of your job?
I like the challenge of figuring out a new client and helping them craft an authentic voice that is unique to their brand/business.

What do you like to do for fun?
All the usual things – eat, drink, travel, dance, be merry. At home I can be found in the company of my mini poodle Lola and a small jungle of houseplants. I’m always making something out of thread, rope, yarn, paint, or words.

What’s your favorite show?
I’m very much a TV person over movies. I can’t pick an absolute favorite but right now I’m watching Broadchurch, The Chilling Adventures of Sabrina and Cheer. They are all fantastic in drastically different ways.

If you weren’t in PR, what would you do?
I would open a greenhouse and a pottery studio so I could play with dirt, clay and plants all day.

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