Introducing the New Faces of BOCA: Alyssa Marty

By November 4, 2015Uncategorized
A California native and neighbor of the SF Bay Area, Alyssa grew up in Lodi – a town near Sacramento. Alyssa then found herself living in Arizona to acquire her degrees in Journalism and Human Communications from The Walter Cronkite School of Journalism at Arizona State University. Also a Yoga instructor, Alyssa breathes balance and harmony into her PR practices and her new role as Senior Account Executive at BOCA. We look forward to our first Yoga sessions in our offices. In the meantime, we’re excited to get to know her a little more…

What do you find most interesting about BOCA?
The thing I find most interesting about BOCA is the dynamic group of personalities. With more than 30 employees, we all come from different walks of life and that’s awesome because we all bring something unique to the table. In just over a month at BOCA I have already made some really great friends and I truly enjoy working with every person at the agency. BOCA is an environment where everyone can truly be him or herself and grow in what he or she is good at. I believe that one of the reasons our agency is so successful is because we have such a diverse group of talented people who together are unstoppable. Our clients are also crazy interesting. In the healthcare space, what these companies are doing will touch everyone’s lives and it’s pretty incredible and rewarding to be a part of it all.

What brought you back to California and what is your favorite place to visit?
I am a California girl! 🙂 I was born in Sacramento, CA and raised just an hour away in Lodi, CA. I spent about seven years living in Arizona and I missed my family and friends back home like crazy. Coming from a small town, I grew up in a super tight community and I love going back to visit as much as I can; it’s something I can do a lot more frequently (almost every weekend) now that I am back in California!

Now that I’ve experienced living in another place, I can definitely say that I have no plans to leave California again… ever. I can’t commit to what climate I like best so having access to both the beach and the mountains within just a short drive is one of my favorite things about California. My favorite place to visit is Lake Tahoe. The peacefulness and the beauty of Lake Tahoe is second to none and I have a strange obsession with snow sports. I may not be the best skier but it’s one of my favorite things to try (and fail at).What do you miss most about Arizona?
There are a ton of things I miss about Arizona. Most of all I miss the friends I made while I was there. I left some really great people there and I cannot wait to go back and visit them. I also miss the beauty. Arizona is one of the most beautiful states I’ve ever been to, especially the town of Sedona.Who inspires you day in and day out?
This is a tough one. I have so many great people in my life and they all inspire me in different ways. I have a really inspirational group of friends that are all doing crazy cool things with their lives and their drive and success is something I really look up to. Last year, my best friend Gianna moved back from New York City to open a coffee shop in our hometown. She’s grown so much in the past year personally and professionally; it’s incredibly inspiring to see someone chase her dreams and make them a reality. We’re from a very small community and watching her flourish and make a name for herself has inspired me to start my own business. I started my business, SHINE Yoga, earlier this year and Gianna has been my biggest supporter. Through her coffee company and connections she’s made, I have built some amazing relationships and have started to build a recognized brand in our community. Gianna’s connected me with local developers and influencers who are helping me build out a plan to open a studio in the next few years. I teach classes twice a month at Gianna’s coffee shop and we’ve co-branded the classes to support both our businesses. It’s been hugely successful for both of us and it’s taught me the real meaning of giving back to the community. If you’re ever in Stockton, come check out our Sip N’ Stretch class. 🙂

Outside the BOCA environment, what are you passionate about?
My first love is yoga. The way that it makes you feel mentally and physically is something I’ve never been able to find anywhere else. I stepped into my first yoga class seven years ago and never looked back. Now that I am a teacher, I’ve gotten to experience sharing my love for yoga with other people and it’s pretty amazing.

Something else that’s special to me about yoga is the people that I’ve met through practicing at different studios. Some of my closest friends are people that I met in my classes or through the teacher training program.

What would you consider to be the key to success as a Senior Account Executive?
I think the key to being successful in any PR role is harmony. It can be incredibly difficult to juggle your personal life and your work life as a PR professional. Instead of focusing intensely on balancing everything, work at harmonizing the two. The biggest difference between balance and harmony is that harmony allows you to accept the times when you cannot balance both and practice being at peace with the fact that sometimes one part of your life is going to take up more of your time than another. At BOCA, one of the MANY things that makes us a special agency is that we support each other in finding that harmony. We all do incredible work and we’re truly able to lead healthy and full lives even when life is chaotic.

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