We make PR sizzle.

At BOCA, public relations is our passion. Whether your aim is to put a brand on the shelf or a crisis to bed, our goal is to exceed expectations. Our track record speaks for itself.

We also develop programs to support your own programs. We understand that budgets vary. Therefore, BOCA has developed several programs to support different budgets such as the "Baseline Buzz," "BOCA Bullets" or "Optimized SEO."

Our core public relations services include:

Baseline Buzz
This PR program is for companies that need only the basics, such as strategic planning and baseline media outreach. While BOCA reviews and provides commentary for PR collateral, writing is owned in-house.

BOCA Bullets
BOCA works with you to develop a series of short, powerful mini press releases (bullets) that highlight an issue in the industry. Bullets are compelling and illustrate your company's thought leadership. When the company can supply solid data points or third-party industry analyst quotes, BOCA peppers the bullets with statistical data of interest. Bullet releases are timed to coincide with or near fixed events (for example, tradeshows, earnings, holidays).

"Optimize" SEO
One of BOCA's rules to live by is "Own your content, own your message." By creating content that supports your core messages and value proposition, PR can assist with the company's overall Search Engine Optimization strategy. We live in a time where people find content online. With thoughtful on-message, online content, PR can drive Web traffic.

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