A recent profile of one of our clients, Jason Rose, the SVP of Marketing at Gigya, tells of Rose’s journey from “accountant to data-driven marketer” — a unique and inspiring path that upends common notions about marketing today. Rose’s journey reminds us of the data-driven projects we’ve done with some of our clients recently.
We work with a number of clients to weave PR efforts into their greater marketing and lead-generation campaigns. We are proud of what we’ve accomplished and wanted to share the results we’ve achieved recently with a couple of those clients.
Gigya is a leader in customer identity management. Together with their marketing team, we work to generate qualified leads through earned media and social media. With Gigya, we’ve helped to boost their visibility in a variety of ways:
- Secured 64 pieces of coverage in Q1 alone. The 31 pieces of coverage secured in the U.S. reached more than 211,845,976 unique monthly visitors and generated an estimated 408,168,577 impressions on social media
- Increased website referral traffic by 39 percent
- Added 200 words to the list of keywords Gigya ranks for, which helped improve organic search traffic by 10.5 percent
Birst, recently acquired by Infor, specializes in cloud business intelligence (BI) and analytics for the enterprise. We work with Birst to intertwine a PR program with social media and SEO campaigns. Our results from Q1 this year paint a glowing picture of the progress we’ve made together:
- Coverage in publications like HuffingtonPost, JenUnderwood.com, ITProPortal, DZone, The Next Web, and Information Age helped drive a major increase in web traffic to Birst’s site. Thanks in part to these articles, referral traffic conversions increased by 12 percent over Q4 2016. The overall site conversions improved by 49 percent over Q4.
- Birst garnered over 8,160,801 impressions on social media. Those impressions helped drive a 29 percent increase in conversions from social media.
- The average conversion rate from earned media referral traffic rose to 61 percent in Q1 2017, up from 41.5 percent in Q2, 2016.
At BOCA, we believe data-driven public relations is the future of the industry. It’s this belief that guides us as we plan campaigns for our clients. Our results are not measured simply by the amount of articles we help generate; we strive to impact key performance metrics, like website conversion rates, that improve our clients’ bottom lines.
Interested in how a data-driven PR strategy can impact your company? Contact us today!