The industries most often associated with America’s Heartland tend toward the traditional – manufacturing, agriculture, mining, energy production, for example – while the technical innovation has historically occurred on the…
Birst, which was recently acquired by Infor, is one of many players in the saturated Business Intelligence (BI) and Data Analysis market. As their PR agency of record prior to…
Ellen Pao’s gender-discrimination lawsuit against her employer Kleiner Perkins rocked the bro-cultural foundations of Silicon Valley in 2015. For Pao, the verdict was never about the money; it was about exposing…
Some folks may have been daydreaming about beach getaways ahead of the Independence Day holiday, but BOCA was fully engaged in launch mode, with exciting projects to propel two companies and…
A recent profile of one of our clients, Jason Rose, the SVP of Marketing at Gigya, tells of Rose’s journey from “accountant to data-driven marketer” — a unique and inspiring…
We’re very excited to announce that our client Cohesity recently raised $90 million in a highly oversubscribed Series C funding round. It was good to see this important news picked…
What Does a Public Relations Rebrand and Company Launch Campaign Look Like? At BOCA, we believe in the power of storytelling. We work with every client to build a point…
Part 1: Preparing for the IPO So, your client wants to file for an IPO, and they’re relying on you to help guide them throughout the process. First of all,…
When I was 18, I was a consummate knife saleswoman. I was so good at convincing people their cutlery wasn’t up to snuff that I was able to buy myself…
After a fairly tumultuous 2016, we want to kick 2017 off with all sorts of positive affirmations. One way is to celebrate the part of the year we hold closest…
“Data-driven” is everyone’s favorite adjective these days. Mapping actions against data helps companies affix a tangible value to their decisions. In the world of tech PR, the process of showing…